Take the next step. What’s next for the coffee industry? It is perhaps one of the questions that we ask ourselves in the midst of the economic reactivation. The Caribbean and especially the producing departments of the region have had a. Significant growth in terms of coffee culture. Every time we are gaining more spaces and showing our niche with its own name in a country that sometimes forgets its own. A little less than a decade ago, our region did not generate interest or become striking about coffee, the producers did the same, but the culture and support from local entities and consumers was almost nil.

The few ventures with a specialty concept were committed to the idea of earning money and not of earning culture. Currently and ironically after a pandemic we have begun to gain identity, to make coffee a product with an impact where when a customer asks we can say that we make an impact on biodiversity with eco-friendly products, we make an impact on nature and we try to mitigate damage by reducing with new processes and in large percentages the use of water, where we make an impact on the education of farmers with training, talks, research; and where at the national level there are already cafes that bear that name.

Coffees with impact. Taking the next step is to bring this impact to the cities, to the coffee shops, to the baristas and, not least, to the final customer. It is time to take the next step, the next wave. It is our time to show ourselves as significant players in a coffee union where our Caribbean is alive.